There is no business without a brand. A business needs a unique identity, a name, and a voice to stand out from all others in the niche and the industry. The process of branding requires a keen eye for details, studying the market to come up with an identity that is relevant and appealing to attract and retain customers.
To a consumer, your brand is the promise of what they can get with you. It is your pledge of better quality products or services. It is the future path you plan to tread upon, and the solution you want to provide. Who you are, and who customers perceive you to be.
According to (German) industrial designer Dieter Rams a good design is:
Dieter Rams German industrial designer
1. Is innovative
2. Makes a product useful
3. Is aesthetic
4. Makes a product understandable
5. Is unobtrusive
6. Is honest
7. Is long-lasting
8. Is thorough down to the last detail
9. Is environmentally friendly
10. Involves as little design as possible
Logos form the backbone of business branding. Think of it as a graphic seal of ownership- an incorruptible identity. When you get the best designer’s however, your business logo will do you one better –it will summarise your business in one symbol or typographic. Just a single glance is all you need to give an overall impression.
A brand identity is the larger picture that customers see when they look at your business. It goes beyond logos and symbols. It is a collection of all the visible elements that are unique to your business. It could be a mixture of logos, colours, symbols, voice, and business name.
Creating a brand is however not a walk in the park. Many times businesses suffer misrepresentation, misunderstanding or misconception in the market due to inconsistent messaging or packaging. For an edge in the market, it is essential to keep the brand messages as consistent as possible. You can easily do that by seeking the services of professional branding.
It’s easy for your business to achieve awareness with a consistent brand. Once customers see your brand elements, they will have immediately recognize the unique products and services you have on offer. Consistent branding done by a professional can also help to build trust and loyalty in your business. The message of either quality, affordability or dedication will get to the consumers without loss or confusion.
Branding serves to smoothly introduce your new products and services into the market, sliding past clashing messages from competitors.
Professional branding is a sure-fire way to attract the best customers and stay ahead of competitors.
Without branding, there is no business.